This was much harder than the NBA, mostly because it feels like teams in the NFL never change their logos. They do, absolutely, otherwise there would be little point in me writing this, but it’s rarely drastic. The logo generally stays with the same style as the previous logo, as you can see with the Falcons logo below:
(image via sbnation.com)
And that happens to be one of the more drastic logo changes in recent memory. With that though, I have a special message to all the NFL teams:
BE MORE CREATIVE.
It’s not a crime to put some creativity in your logos. You think you are creative? Well then why is the Philadelphia Eagles logo the only one that faces left? Every other logo, except for the Cowboys (whose logo is symmetrical), points or faces in the rightward direction. It’s actually rather jarring when you look for it. There’s more to this lack of creativity. The 49ers, Giants, Bears, Packers, Bengals and Chiefs logos are comprised of two letters or less. That’s their logos. The Chiefs have their two letters in an arrowhead. Whoop de doo. The Bears and Packers have an excuse because they’re iconic. New York and San Francisco’s are barely acceptable even as secondary logos when you compare them to logos from other sports. So, seriously, come on. Do better. You’re better than this:
1. Cincinnati Bengals
Where to start? Bengal tigers are supposed to be fierce. I get nothing like that from such a lackluster logo. There’s no creativity. “But it has tiger stripes!” Uh, the team is called the Bengals. If you didn’t have tiger stripes there would be riots. I have no love for this logo, especially since they downgraded from this:
which they turned into their secondary logo. So they made what’s barely a secondary logo into their current primary logo and what was a fairly good primary logo into their secondary logo… *head explodes in frustration*.
Here’s what I would choose if I were them asap:
Except it’s facing the right. FU…
2. New York Giants
All hail the New York Giants? The only thing giant about this logo is how much of a colossal failure it is in conveying “Giants”. Hell, even the logo is in lowercase, as if they accept inferiority. And this is a team that won 4 Super Bowls. Let’s check out a fan made NY Knicks logo for a moment:
Take out the basketball, change Knicks to Giants, maybe change the colors a bit, and BAM! a Giants logo that’s actually good, feels giant and conveys the spirit of New York (even though they’re in New Jersey. That actually explains a bit.)
3. New York Jets
How, HOW do you call yourself the Jets without managing to put a jet anywhere in your logo? It’s one of the biggest inventions when it comes to flight, so this logo in comparison is lackluster at best. This logo, to compare it to aviation technology, is less of a jet and more like a third propeller. Yes, it’ll hurt if it’s destroyed, but the aircraft will go on and it won’t be ruined. But, I mean, what else do we expect a team based in New Jersey to put as a logo? Here are two better logos done by fans:
So you clearly have options. You could easily have the best logo in football.
4. San Francisco 49ers
This is how not to do a logo for a team whose name is based on the California Gold Rush. It’s absolutely lazy, like the Giants and Bengals. I get no sense of a gold rush, more of like a Snooze Festival (get it? Snooze Festival=SF?). Hey, San Francisco, let me drop a couple tidbits to make your logo unique and memorable in the NFL, perhaps an instant classic: there’s a lack of mountain logos in the NFL and there’s only one other team in the Big 4 Sports leagues that has mining (Denver Nuggets). When life give you lemons, San Francisco, make the best lemonade possible. Don’t just sit there selling the lemon rinds:
5. Los Angeles Rams
I have nothing personally wrong with this logo. It’s fairly decent as far as NFL logos go, but with the move to Los Angeles, it’s time to let this one drop. There’s nothing about it that screams “Los Angeles!” to me, a person who was born post original stint in Los Angeles. To me, those colors and the Ram are akin to St. Louis. Just, whatever you guys choose to do, don’t go back to this:
ANOTHER OPEN NOTE TO THE NFL:
Why oh why did you stop getting creative with the Super Bowl logos? They were fun and made it more exciting. Now all you have is this drab silver. Here’s an example of a Super Bowl in New Orleans pre-change:
And now here’s the one for New Orleans post-change:
Which one makes you more excited? Which one’s flashier? Which one is more sexy? For me that would be the top Super Bowl logo. Bring that style back. Then bury the current style and pretend it never happened.
What about the Redskins? They need an everything style of change. I’ll probably address that when their owner finally caves and actually starts talking about changing it.